Social Media Marketing

Foursquare has released a fully made-over version of its geolocation app. "They told me it was a byproduct of everything they learned over the past three years," Greg Sterling, senior analyst at Opus Research, told TechNewsWorld. "They wanted to create a better experience and wanted to make it more ...

A new poll does not bode well for Facebook's goal of stepping up its ad revenue. Four out of five Facebook users said they were never influenced by advertising or even comments on the site to buy a product or service, found the poll, which was conducted by Reuters/Ipsos. Thirty-four percent of the...

Facebook is exploring ways to include children younger than 13 years of age as members of its social network, according to The Wall Street Journal. To that end, it is working on developing technology that would allow tweens to be active on the site under parental supervision. Facebook's move in this...

The way people and companies decide what to buy is changing, becoming intractably intertwined with social recommendations, noted Sanjay Dholakia, SVP of Marketo's product marketing and corporate development. "This means that consumers and buyers have ability to educate themselves instead of going to...

Social media is a powerful tool that nonprofit organizations can use to quickly, cheaply and personally engage with funders, volunteers and clients. But while the benefits of using social media are vast, challenges and legal risks exist. Here are some tips and traps to keep in mind and discuss with...

Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms. The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where soc...

It appears that Pinterest may have a greater propensity to inspire its users to buy products after viewing them on the site than other social networks, based on recent research. For example, Pinterest users are 79 percent more likely to purchase something spotted on Pinterest than Facebook users are...

Salesforce.com is reportedly close to acquiring social media marketing manager Buddy Media for about $800 million. Buddy Media's main business is helping corporations manage their brand presence on Facebook. It has branched out to other social media platforms, including Google+, Twitter and LinkedIn...

The trend toward an "always on, always connected" lifestyle driven by the use of social networks and mobile technology has, if nothing else, groomed consumers to become demanding in their expectations of the online experience. Unfortunately, the e-commerce experience has changed little since early d...

Silverpop has been on the vanguard of old-school digital marketing providers -- that is, email marketing firms -- embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market consti...