Social Media Marketing

It isn't too hard to see what Facebook users Like, but on Thursday reports surfaced online about something few if any users would find likeable. It appears that sending links via private messages through the social network results in extra Likes for the link targets -- never mind that the link you'...

Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world ...

Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is not about Facebo...

As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on an...

If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on di...

Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook. The latest call came fro...

Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to...

To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...

Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earn...

Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley,...