Social Media Marketing

Twitter is ahead of its social networking competitor Facebook in mobile advertising revenue, but that lead could reverse given Facebook's recent ad initiatives, according to new research from eMarketer. The study includes a tally of U.S. mobile advertising revenue for major companies including the c...

Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products. There are two different...

It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes th...

Those who cannot remember the past are condemned to repeat it, wrote George Santayana, and if you've covered technology as long as I have, you know that the cycles of repetition become shorter with each passing year. When it comes to CRM, we're seeing it again in the form of social CRM: companies ar...

Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to targ...

This week has not been good to Facebook, nor have the past several weeks. The social media giant's stock has been hammered for days, at one point touching $19 per share -- half of its IPO valuation months ago. It still is within a stone's throw of that marker with a Tuesday close of $19.16 per share...

It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its sit...

It's good to be busy, but I remember when August was a slow month, sort of like January, and for the same reasons. The holidays are out of the way, there's less to do -- other than eat the Christmas chocolates or the summer squash and tomatoes, and think about spring or going back to school. The A...

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate...

I'm just back from a week in the woods, trying to get my head around social media and CRM again. That means I'm in the middle of writing up a report on some research that uberanalyst Esteban Kolsky and I did over the last few months, and smack in the middle of CRM Idol judging. Everything's fine, a...