Social Media Marketing

Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pin...

This week's revelation that a pornographic video briefly made the "Editors Picks" recommendations for the new Twitter app Vine is raising questions about whether the ultra-short form video-clip sharing app is at risk for more such content -- and whether this could scare users away from the service.

So now we know why Facebook and Mark Zuckerberg have been so busy recruiting former Google big brains: They coveted their mastery of algorithms, their sure-footedness in navigating mountains of Web-based data. The result? Facebook Graph Search, announced Tuesday by Zuckerberg. Those who were quick ...

When asked why he robbed banks, Willie Sutton famously replied "because that's where the money is." Many e-commerce businesses adopt Willie's strategy by focusing their marketing efforts where all the people are. That may work for robbery, but it's a poor strategy for e-commerce. Instead, adopt an ...

The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-b...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

When the first banner ads came out in the 1990s, they attracted lots of attention -- and lots of click-throughs. Since then, though, their effectiveness has plummeted, forcing businesses to think creatively about the future of online advertising. This future is likely to include a mix of social medi...

A U.S. district judge has given preliminary approval to Facebook's attempt to settle a class action lawsuit alleging the company violated members' privacy rights by using their images in Facebook's Sponsored Stories ad format. The settlement would give $10 each to those who objected to their images ...

In just a few short years, social networks have become deeply entrenched as a means for consumers and businesses to connect online. Consumers spend more time on social networks than on any other category of sites, according to the latest social media report from NM Incite/Nielsen. That amounts to ro...