Social Media Marketing

Canonical raised more than $12 million over 30 frantic days of crowdfunding its ambitious Ubuntu Edge superphone project, but it was still short some $20 million by the time the effort closed on Wednesday. The company's target was $32 million. "We raised $12,809,906, making the Edge the world's bigg...

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 s...

The war of the words between tech giants Microsoft and Google heated up considerably this week when Google blocked a relaunched YouTube app for Windows Phone, causing Microsoft to lash out and question the validity of Google's complaints. "It seems to us that Google's reasons for blocking our app ar...

Facebook reportedly is testing a VIP-only mobile app that would encourage celebrities to choose it over other social networks for posting photos and updates, as well as interacting with fans. The mobile app would make it easier for celebrities or their staffs to post content and status updates, as w...

A recent tweet from Al-Qaeda asking for ideas on the "development of jihadist media" set off a deluge of responses mocking the extremist group. Terrorism expert J.M. Berger, who has more than 13,000 followers, tweeted about Al-Qaeda's call for ideas along with the Islamic hashtag the group wanted to...

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not ...

Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, "it's re...

Hard on the heels of its recent venture into mobile gaming, Facebook on Wednesday debuted its latest social networking innovation: embedded posts, a feature that allows users to add public posts from Facebook to their blog or website. Embedded posts can be most any type of content seen on Facebook, ...

Strong revenue figures helped Yelp beat analysts' expectations for the second quarter of 2013, sending its stock soaring by more than 20 percent following the Wednesday release of its earnings report. While the company reported a loss of 1 cent per share, revenue rose to $55 million, representing a ...

One of the most fundamental keys to garnering interest in a democratically funded project is to propose something that people are going to seriously want. Wishy-washy concepts won't cut it -- it's got to be seductive. The svelte Pebble smartwatch is a good example of this funding technique, and it r...