Social Media Marketing

Google has announced changes to its Terms of Service that will take effect Nov. 13. In short, users' profile names and photos will be served up together with content such as reviews they share, ads they +1, comments they post, or who and what they follow. Only people users choose to share content w...

Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starvi...

Facebook reportedly has set up an eight-person team to look into how artificial intelligence can help it further analyze data it gathers on its members. The team will work with an emerging AI technique called "deep learning." Deep learning can let software work out emotions or events not explicitly...

LinkedIn has responded to claims in a class action lawsuit filed against it, maintaining that it does not break into users' email accounts and insisting that it asks for permission before using information from anyone's email accounts. Four LinkedIn users filed the suit, claiming it had appropriated...

Pinterest on Thursday announced that it would begin experimenting with promoting certain pins from a select group of businesses. The announcement came via a blog post from CEO Ben Silbermann, who hastened to assure the site's users that this move would not be a descent into ad madness. "I know some ...

Angry posts spread faster on social networks than those indicative of any other emotion, according to a recent study. Researchers at Beihang University set out to test whether homophily -- the tendency of people to bond with those who are similar -- occurs in social media interactions. The team anal...

Tumblr has teamed up with social analytics company DataSift to provide users with information about consumer engagement and sentiment. As of Monday, DataSift subscribers gained access to both historic and real-time data about what consumers were posting about their brands in Tumblr's 5.5 billion mon...

Twitter is acquiring mobile advertising exchange MoPub in order to support advertisers' efforts to optimize their ad buys. MoPub helps advertisers and publishers buy, manage and maximize performance of a variety of ads, especially those on mobile platforms. Twitter plans to invest in MoPub's core bu...

Facebook and Twitter both added embedded-post capabilities to their platforms last month, and now Google has brought similar functionality to Google+. Both embedded posts and an author-attribution feature were unveiled by Google earlier this week, in fact, giving individuals and businesses a way to ...

Twitter has hired former Ticketmaster CEO Nathan Hubbard as its first head of commerce, with the goal of adding an online shopping component to its offerings. Twitter plans to provide partners with tools to more effectively offer their goods and services, perhaps then taking a commission on any tran...