Social Media Marketing

Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links within their apps, content previews, and other rich media assets to their t...

NextBee has spent the last several months developing integration links to connect its referral and customer service products to the major CRM applications, including Salesforce, NetSuite and Microsoft Dynamics. The general idea of the integration is to combine NextBee's ability to track activities a...

Google is rolling out changes designed to further integrate its Gmail and Google+ platforms. The updates make it easier for Google+ users to contact other users without knowing their email addresses. Going forward, when users with both a Gmail and a Google+ account begin typing a contact's name into...

Local government emergency managers have been trying for years to figure out ways to alert members of the public about crises and incidents, like natural disasters, that could affect them. Limited success has been achieved with auto-dialer implementation, which is dependent on phone lines' capacity....

Facebook has reportedly joined the GSM Association, making plain its heightened interest in mobile and wireless. GSMA is a group made up of mobile operators and other technology companies interested in standardizing and promoting the GSM cellular system. Nearly 800 of the world's mobile operators ar...

Social media are becoming an ever-increasing part of marketing. If you've been finding one-user, consumer-oriented clients for Twitter and Facebook cumbersome for your business, it may well be time to move over to a social media management tool like Hootsuite. These kinds of tools allow you to manag...

Google on Monday introduced a new social media feature called Helpouts, a real-time channel that's designed to let businesses and individuals give and get help over live video. Powered by Google's Hangouts video chat platform, Helpouts can be used to offer instruction in a wide range of areas, from ...

Instagram on Thursday gave users a taste of what its upcoming sponsored photos and videos will look like. Instagram has assured users that the posts will feel natural and not compromise the network's aesthetics. The photos and videos will appear in the same format as an ordinary Instagram Post, with...

LinkedIn on Wednesday announced three new mobile apps designed to increase users' productivity and mobile reach. First and foremost, LinkedIn Intro is a brand-new mobile app for iPhone Mail that gives users a preview of the credentials of people who send them email from popular email accounts. With ...

Facebook has introduced Stories to Share, a tool to help media outlets -- from online publications to TV broadcasters to music startups -- maximize value. Appearing in the media panel of a publisher's Facebook page, Stories to Share makes recommendations based on the number of shares a post has rece...