Online Advertising

Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4. he s...

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600...

Google's recent announcement of Privacy Sandbox -- an initiative to develop a set of open standards geared toward fundamental enhancements of privacy on the Web -- has stirred up a controversy. Blocking cookies is not a good idea for a number of reasons, and standardization of such efforts is needed...

Facebook has announced the release of Off-Facebook Activity, a tool that will let members see which apps and websites supply information about their online activity, and clear that information from their Facebook accounts if they wish. It will roll out initially to members in Ireland, South Korea an...

Spotify has launched Spotify for Podcasters following a year-long beta involving more than 100,000 podcasts from 167 countries. Spotify for Podcasters is a discovery and analytics dashboard designed to let podcasters track performance through data such as episode retention charts, aggregate demograp...

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete ...