Online Advertising

Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play -- Facebook had admitted i...

Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promote...

Google on Tuesday rebuffed a request by a European Union privacy body to delay implementation of changes in the search giant's privacy policies set to take effect on March 1. "[W]e have notified over 350 million authenticated Google users and provided highly visible notifications on our homepage and...

Yahoo is pressuring Facebook to pay licensing fees on several patents covering a variety of website functions like advertising, website personalization, social networking and messaging. Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual prope...

Undeterred by its battle to convince Congress to pass the cybersecurity legislation it proposed last May, the White House on Thursday unveiled a proposal for an online consumer privacy bill of rights. This is part of a blueprint to improve consumer privacy protection in the United States. The other ...

Google is tracking users of the Internet Explorer Web browser without their knowledge, Microsoft has asserted. After news emerged last week that Google had bypassed the privacy settings of Apple's Safari browser, Microsoft researchers began looking into whether the search giant was also playing fast...

The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher...

As Facebook prepares for an IPO of its stock that may value the company at US$100 billion, it's important to know what sport it's in and if, like the Chicago Bulls with Jordan, dynasties can last. Michael Jordan was probably the best basketball player to play the game of hoop. He averaged 30 points ...

Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network i...

Google has rejected the request of European regulators that it delay the implementation of its new privacy policies to give authorities time to review the changes and ensure that users' data will remain secure. The European Commission's Article 29 Working Party, an independent body of data privacy r...