Online Advertising

Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the ...

Fans of the sitcom Community have cause to celebrate after Yahoo renewed the show for a sixth season. Creator and showrunner Dan Harmon has signed on, along with seven core cast members. The season will have at least 13 episodes and will air weekly starting this fall. NBC ran the show, which centers...

YouTube last week announced the addition of new bells and whistles for videographers, apparently to encourage them to create more high-quality content. Among the new tools is a creator studio smartphone app for viewing analytics and managing channels, among other things. An updated audio library off...

Twitter on Thursday announced a new addition to its social-TV arsenal: SnappyTV. SnappyTV is an online service that allows content owners to clip, edit and share video from live broadcasts in near-real time. "As we continue to invest in video, it's important for us to provide tools that make it easy...

Facebook on Thursday announced it will soon move to interest-based advertising, almost three years after archrival Google, and well after other major players such as Yahoo and Amazon. It also will introduce "ad preferences," a tool accessible from every ad on Facebook that will explain why users wer...

Amazon reportedly is planning to test a local marketplace that could make it a one-stop shop for local services. Those services could include anything from dog walking to a plumbing. Backed by Amazon's already established ratings and recommendations infrastructure, the service could take on sites li...

Google's acquisition of Skybox may be a small step for the search giant, but it could be a giant leap for the Internet. Google on Tuesday announced its intention to buy the satellite imaging startup for $500 million. The move not only would enhance Google's satellite imaging resources, but also prov...

Yahoo is in advanced talks to launch its own online video channel this year, a product meant to rival Google's YouTube, based on a report citing unnamed sources. The news has intrigued the online video and advertising industry because it would introduce some very welcome competition into this channe...

Twitter is positioned for some nice growth in the coming months and years, according to a report released Tuesday by eMarketer. However, that growth largely will be occurring in emerging countries. What makes that trajectory problematic in the view of some investors is this: It was Twitter's U.S. us...

Pinterest on Tuesday revealed that it was rolling out an analytics tool for marketers designed to offer them more information on which content does well. The new feature, Business Insights API, lets businesses track which of their boards, pins and products are attracting the most engaged users, as w...