Online Advertising

Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a ...

Trolling, cyberbullying, harassment and just plain nastiness have become commonplace online, and this situation is likely to remain unchanged or worsen over the next decade, suggests a report the Pew Research Center released Wednesday. Pew and Elon University last summer polled more than 1,500 techn...

Medium, the online publishing platform launched by Twitter cofounder Evan Williams, has announced a $5 monthly subscription membership upgrade that promises a better reading experience and better content. Medium on Thursday opened the subscription offer to a limited number of people who meet certain...

Several top U.S. advertisers -- including AT&T, Verizon and Johnson & Johnson -- this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with G...

Google on Thursday announced Guetzli, a new contribution to its evolving set of tools for the open source community. Guetzli is an encoder that allows JPEG files to be compressed as much as 35 percent, resulting in much faster Web page loading. "Guetzli," which means "cookie" in Swiss German, allows...

Facebook last week launched new features for advertising job openings on the network. Although many companies already have been using Facebook to find workers, the new functionality formalizes its job search capabilities, the company said. U.S. and Canadian businesses can use the company's new jobs ...

Apple CEO Tim Cook has called for a campaign against fake news. Its purveyors -- largely interested only in getting the most clicks -- are defeating the people who are trying to tell the most truth, he said. Fake news is "killing people's minds in a way," Cook remarked. The worldwide epidemic of fak...

Twitter's share price plunged 12.3 percent Thursday, closing the day at $16.41, after the company released its Q4 2016 financial report. It fell further on Friday, trading at $15.54 mid-day. On the bright side, daily active usage grew for the third consecutive quarter and strong growth is expected t...

Google on Wednesday said it removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." ...