Online Advertising

The social media industry may have to struggle to rehydrate in light of some surprising and troubling metrics Facebook released on Wednesday. In addition to a pause in user growth, there have been signs that user engagement may have reversed course. The decline may have something to do with Facebook...

Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube, and Google Search, in the coming months.

Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from promoting news and business content and more toward emphasizing interactions from friends and family. The shift follows more than a year of heavy...

Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of t...

Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have...

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year's estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops...

Amazon has denied a report that it has been working on a free, ad-supported video platform to complement its subscription-based Amazon Prime Video service. Amazon has been in talks with various television networks, movie studios and other media entities about providing content to the site, according...

Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, b...