Analytics

Organizations are being pressured to extend the delivery of actionable information to all people when, where and how they need it. This requires that companies have the ability to combine, aggregate and integrate information to ensure that it reaches its intended audience in the most timely and effe...

In a three-year deal worth US$4.5 billion, Dell is consolidating its far-flung advertising efforts into an integrated "new marketing model" that involves partnering with one agency: London-based WPP Group. Dell officials said they've been calling the new arrangement "Project DaVinci," a name intende...

Another best-of-breed business intelligence vendor has been snapped up: This time, it is Cognos, which IBM has agreed to acquire for $5 billion in cash, or roughly $58 per share. The move was widely anticipated, given the recent acquisitions made by IBM's rivals in this space. Earlier this year, SAP...

Not too long ago, advice to keep a CRM implementation simple would have focused around due diligence for the application. It would have focused on negotiating the best deal with a systems integrator. Most of all, it would have focused on a clear needs assessment driving the application. That was the...

Google and Nielsen have formed a relationship designed to help advertisers create targeted ads for viewers and track how and where their advertising dollars are delivering a return. Under the agreement, Google will provide Nielsen's demographic data through its Google TV Ads advertising platform. Go...

"We need more leads!" cries the sales manager. "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate in many organizations. New r...

SAP has announced it will acquire Business Objects for about $6.78 billion. The French business intelligence vendor is one of the few assets on the market able to go head to head with Hyperion, which Oracle bought earlier this year for $3.3 billion. The acquisition will allow SAP to move into the BI...

These days, just about every business -- from the corner store to Wal-Mart -- has a Web presence. While the Internet's vast expanse provides companies with the ability to reach more potential customers, it also pits them against more competitors than ever before. As a result, it has become increasin...

The holiday shopping season is almost upon us. Many online retailers are still trying to get everything ready for the anticipated hordes of shoppers who will be beating down their online gates to buy gifts for their loved ones and friends. Most retail sectors depend heavily -- and some, almost exclu...

The explosive growth of pay-per-click search advertising has created an $8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising. This growth in sear...