Analytics

A firestorm of fury has erupted over behavioral tracking -- the tracking of consumers online by marketing companies and advertisers to serve them up with targeted advertisements when they're on the Web. Both consumer organizations and trade and industry groups have responded to the Federal Trade Com...

Secure Web gateway products vendor Finjan unveiled version 9.0 of its Vital Security Web appliance on Monday at the RSA Security Conference. This includes a new active real-time inspection technology that checks both inbound and outbound Web traffic and SSL traffic for malicious content to provide e...

IBM is unveiling upgrades to its WebSphere Premises Server at Impact, its SOA event taking place in Las Vegas this week. The buffed-up SOA software -- Version 6.1 -- and IBM's RFID Information Center will be the two main product spotlights at the event. The cumulative effect of the improvements is t...

In recent years, First Call Resolution has emerged as a critical element for contact centers looking to become more customer centric. The FCR metric focuses on how well a contact center handles customer requests the first time, and most organizations agree that it is the only true metric that delive...

Candidates, political parties and money might seem to dominate the upcoming 2008 U.S. presidential election, but when it comes to voter relationship management, software rules campaigns and politicking. When qualified U.S. citizens cast a legal ballot to express a preference for a candidate or for a...

YouTube, which Google purchased in 2006 for $1.65 billion, on Thursday launched a new analytics service, YouTube Insight. The service includes free software that provides statistical breakdowns of who is watching a particular video, as well as when and where they're viewing the material. "For exampl...

Retailers in Japan and South Korea have been using image capture technology for several years now, and with the growing base of smartphones, companies in the U.S. are rolling out a wide range of new mobile applications, including some that use interactive digital symbols captured in photos to provid...

Have you watched the news lately? "Credit markets deteriorate." "Housing foreclosures at 25 year high." "Unemployment on the rise." "Weakest U.S. dollar in decades." "Consumer confidence declining." It's pretty clear there could be some nasty surprises for businesses, and marketers in particular, i...

Think of this scene: A woman walks into a high-end department store on Fifth Avenue. As she enters, a salesperson rushes up to her, shouting: "Welcome back, Ms. Smith. Last time you were here, you bought some makeup. I bet you want to buy some perfume today, right?" Web-based commerce has made mass...

Gaining more insights early and often into what vast arrays of servers, routers and software stacks are actually doing has long been on top of the IT wish list. Traditional IT management approaches force the trade-off between depth and comprehensive reach, meaning you can't get the full, integrated ...