Analytics

On July 11, when Apple had barely started to sell its much-anticipated iPhone 3G, Salesforce.com became the first customer relationship management vendor to announce the availability of its mobile applications for the iPhone in Apple's App Store. Now, two weeks after the phone's release, a few other...

Open source business intelligence firm JasperSoft on Wednesday announced its next-generation community platform at the O'Reilly Open Source Conference. The new platform features tools to enhance community project developers as well as business users. The new JasperSoft Forge responds to the changing...

Over the past year, the business intelligence landscape has transformed drastically. Formerly, this market was comprised of a vast collection of solution providers, but it has evolved to just four major players -- IBM, SAP, Oracle and Microsoft. These BI titans have expanded through acquisition, sna...

Casinos have been on a roll when it comes to customer relationships. The house has learned it always wins when it places its bets on the fact that humans are creatures of habit. Unlike other industries, however, the gambling lot does not leave the odds to a stack of faceless data mirroring only tran...

LucidEra, a provider of on-demand analytics for sales professionals and managers, is bringing marketing into its fold with the addition of LucidEra Lead Insight. This is an analytics application with more than 65 prebuilt metrics focused on marketing performance -- specifically, how effective the ma...

A few years ago, it became clear that Google was gunning for a big chunk of Microsoft's empire. Now, the undisputed king of search is targeting another online category with the release of Ad Planner, a package of free Web analytics, research and media-planning tools. Ad Planner essentially helps adv...

Many e-commerce companies have boosted their fortunes by expanding their markets beyond the United States. Avail Intelligence is hoping to help such merchants boost profits and sales by doing the reverse. The move comes as e-commerce growth begins to slow, a function of the sheer size of the market ...

Want to try an experiment? Part 1: Get yourself a crowd of willing co-experimenters -- about 20 to 30 -- and tell them that you're going to ask them a trivia question. Tell them you're going to read the question to them and when you count to three, everyone should shout out their answer at the same ...

Open source business intelligence firm JasperSoft has announced the availability of its new JasperSoft Business Intelligence Suite v3 Professional Edition. The suite provides enterprise-class functionality delivered through interactive Web 2.0 interfaces, the company said. The new functionalities ex...

Social networking sites such as MySpace and Facebook have become extremely fertile environments for product placement and branding. Marketers can reach consumers where they are spending significant amounts of time with compelling content that can potentially break through the marketing noise. Widget...