Analytics

Have you ever answered one of those "how was our service?" questionnaires to let somebody know you weren't happy with the experience you'd had, and then never heard anything back from the business that asked? Or maybe this holiday season your boss asked where the staff wanted to go for the office pa...

Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time. Atti...

Today's liquidity crunch is a far-reaching conundrum causing the global credit markets to react in an irrational and volatile way. All granters of credit are under immense pressure, as the market continues to point its gnarled finger at the mortgage industry as the chief culprit for the market's dis...

You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a syste...

When's the last time you heard an online retailer complain that their banner ads were too well targeted? How about an online publisher lamenting the torrent of accurate user data they were able to capture, or for that matter a user who just wanted more of the ads they were getting to be irrelevant t...

More is better, right? Wrong. In "The Paradox of Choice: Why More is Less," Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an ...

Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active...

In today's challenging economy and ultra-competitive marketplace, businesses simply can't afford customer churn; retention, engagement and overall experience are more important than ever. That's why business leaders are increasingly adopting and integrating the latest customer relationship managemen...

As more and more consumers download smartphone applications, it's become increasingly vital for developers, phone makers and wireless carriers to have a deeper understanding of how customers interact with them. That's where a company like Flurry comes in. The San Francisco-based startup has develope...

Microsoft gave audience attendees at the 2nd annual Microsoft Business Intelligence conference a sneak preview of its forthcoming SQL Server this week, code named "Kilimanjaro." It was an appropriate venue for its debut, given its increased emphasis on BI. New functional areas of emphasis in the ser...