Analytics

Personal data about millions of Android users could be sent to a mysterious Chinese website thanks to a set of wallpaper apps in the Android Market. That's according to mobile security firm Lookout, which discovered the questionable apps as part of its new App Genome Project, an effort to identify s...

The use of analytics in contact centers enables management to extract critical business intelligence that would otherwise be lost. By analyzing and categorizing recorded conversations between companies and their customers, useful information can be discovered relating to strategy, product, process, ...

One of the most vexing problems facing organizations for years has been knowledge management. In the past, the task of capturing, organizing and disseminating valuable information so it could be properly utilized by end-users and business executives was an herculean effort that produced limited resu...

With the introduction of advanced smartphones, e-readers and tablets, it's hardly surprising that consumption of online content has grown exponentially. This has caused turmoil within the media industry. Traditional advertising revenues are declining as new marketing options are emerging. Print medi...

They say we have big brains because we have all needed to work better together over the past 150,000 years. The more people work together, the more tools they need to make collaboration a productive art, rather than a befuddled mess. Rather than wait for human evolution to keep up the pace, Salesfor...

As a marketer, you need a control panel to make decisions. The world is moving faster and faster every day, enabling literally billions of interactions about your company and products around the globe. What you need is real-time intelligence. The term "real-time" used to only apply to Wall Street an...

In May and June of 2010, Aberdeen surveyed more than 260 executives regarding their plans for the second half of 2010 and the first half of calendar 2011. The results were clear and compelling -- marketing's ability to access and understand customer experience data means success or failure for compa...

A growing recognition of the business benefits predictive analysis provides is positioning newcomer Revolution Analytics into a key role to help adopters of the R programing language migrate from legacy offerings. Until a recent funding infusion and a refocus of marketing goals, the startup did busi...

Do you want to close more sales? Do you want to sell more to existing customers? Do you want to get closer to your users online so you can know what they are thinking? A virtual agent could be an effective way for you to do all of the above. What is a virtual agent? Technically, a virtual agent ...

Making better business decisions is all about understanding what's happening today and then properly applying that knowledge to improve what will likely happen tomorrow. Because business leaders want this improved power, we've recently seen a resurgence of interest and coverage in predictive analyti...