Analytics

The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web ...

"Who is the customer?" It's a great question, one that my managers liked to ask when I was a young sales representative. Like all great questions, it got to the meat of the matter with an economy of words that were impressive as much for their brevity as for their meaning. The customer's identity is...

If you've been in the market for almost anything recently, you've probably noticed price fluctuations. You place a bicycle on your Amazon wish list at one price, only to see it shoot up a hundred dollars more a few days later, then drop to a hundred less a week or so after that. Everything from airp...

FirstRain has debuted FirstRain for Touch, an enterprise customer intelligence application built for the Salesforce Touch Platform. "What we did was create a component version of our application that was then easily dropped into the Salesforce.com Touch platform using their SDK," said Penny Herscher...

Avaya unveiled the latest iteration of its customer experience management platform last week, introducing new analytics functionality and a multichannel focus on communication. The new platform's big-picture mission is to foster holistic customer service -- an experience that will become a different...

A growing number of established and emerging software and technology vendors are seeking to take advantage of the convergence of Big Data and the cloud. None has made a bigger bet than IBM. Since 2005, IBM has spent more than $16 billion on 35 acquisitions to boost its analytics capabilities. The ...

The jargon of an industry is a good indicator of where the mindset of that industry is at any particular moment. Think of terms like "the cloud," which are set upon by marketers and subverted to their ends until the meaning has been wrung from them. For many in IT, the cloud is a place that solves m...

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon ...

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard. This is a significant step for HootSuite's users, ...

Business IT solution development generally follows specific trends and overlapping eras. The first, calculation, occurred as digital products and services wholly replaced adding machines and other mechanical business devices. The second, computation, mirrored the evolution of digitized solutions for...