Analytics

Most companies of any size have a CRM application. Every company says it wants to build great relationships with its customers. Almost as many say they want to be "customer-centric." However, as any customer can tell you, the companies that attain these goals are few and far between. What is it that...

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the nec...

Microsoft on Monday announced global availability of the latest feature set in Microsoft Dynamics CRM, which was introduced earlier this year. It offers new marketing functionality, enhanced customer service features, a Unified Service Desk for call centers, and additional social listening features....

SAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailo...

Xactly, the SaaS-based incentive compensation solutions provider, has kicked it up a notch. The user meeting I attended last week in San Francisco was very successful -- but more importantly, it made some real news in the compensation space. Conferences like this often are news generators -- or, mor...

Zach Nelson, CEO of NetSuite, talked a lot about CRM in his recent keynote at SuiteWorld. You might not think that's unusual, given that the company has a whole suite of cloud-based ERP-CRM-E-Commerce, but it represents a departure -- and I don't know if even Nelson is fully aware of it. NetSuite bu...

Pinterest on Tuesday revealed that it was rolling out an analytics tool for marketers designed to offer them more information on which content does well. The new feature, Business Insights API, lets businesses track which of their boards, pins and products are attracting the most engaged users, as w...

There is a business problem that comes up in the life of every company, and these days it seems that a lot of companies face it at once. It's the question of how to transition from one business model to another without clobbering your current revenue flow. Even if a company's executives really want ...

Internet companies are showing no signs of slowing down when it comes to innovation, specifically in the area of physical retail. Smartphones and tablets are the new darlings of e-commerce companies, and they now are being used to provide immersive and entertaining shopping experiences. Many of the...

The White House last week released a review of Big Data and privacy written by counselor John Podesta. The report stems from President Obama's January request to define for the administration what is new about the technologies in this space, how Big Data affects public policy, and how consumer priva...