Analytics

If you're in sales, there are people in your organization you want to talk to, and others you may go out of your way to avoid. You might be excited to talk to the CMO -- or not so excited -- based on the leads you recently worked. You might avoid the people from finance who bother you with questions...

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot ...

The Walt Disney Company's recent decision to purchase major assets of 21st Century Fox in a transaction valued at $52 billion underscores the huge potential for distributing information and entertainment via the Internet. The deal will allow the company to improve its direct-to-consumer offerings, D...

A digital customer journey "has to be a full end-to-end cycle," said Diego Tartara, Globant CTO Latin America. "It starts from the actual need and goes all the way to the usage of the product or brand.

Heap has introduced a new feature set for its autonomous customer insight platform. Non-destructive data modeling allows users to define and model new insights without touching the raw data structure, speeding up productivity. Virtual event definitions let users retroactively update metrics on the f...

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for sales will resemble C-3PO, a bumbling assistant that gets in the way more often than not, or the Hal 9000, subverting the sales process in ways that endanger the very existenc...

Product reliability and ease of use are key for B2B technology marketers, according to a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliabi...