Analytics

For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department lev...

The new AI tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures.

Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they ha...

A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are ...

Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...

Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced tra...

"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. "If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of ...

Accent Technologies has announced the release of its new CRM Supercharger application, which guides selling and sales performance by applying intelligent data analytics to sales and buyer engagement data. Like all of Accent's products, the Supercharger application is based on the Software as a Servi...

Pegasystems has launched Pega Sales Coach, an artificial intelligence-powered addition to Pega Sales Automation. Pega Sales Automation targets business-to-business and business-to-consumer companies. It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of $500 mil...