Analytics

Today, big data and AI compose the noticeably inflexible profile of modern CRM systems. This has led to a massive explosion in automated buyer behavior analytics. While these tools are assets, some people seem uncomfortable with them and may perceive them as intrusive.

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you're weird -- and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence ...

Amazon has announced Project Zero, a program that empowers vendors to help drive counterfeits down. The anti-counterfeit campaign will employ Amazon's advanced technology, machine learning and innovation. Amazon will partner with Project Zero's participating vendors to protect their intellectual pro...

Microsoft announced several artificial intelligence, mixed reality, and customer insights tools for Microsoft Dynamics 365 at its Microsoft Business Forward event in Paris.

Until recently, becoming a subscription provider was a big and expensive task. To get into the game, a vendor needed to build a subscription business model right next to its traditional businesses, so to speak, which typically involved building an e-commerce Web store and member site, organizing an ...

Annual sales of all connected home devices are expected to exceed 520 million units by 2022, based on Parks Associates forecasts. Specific use cases for AI in the smart home will help drive adoption of new devices and services as intelligent outcomes increase product value. Besides security use case...

The customer experience battle is being fought in the call center. Whether it's a service line or an inside sales call making first contact, the phone is often the medium that matters in moments of truth. When customers are talking to an inside sales rep or an agent in a support organization, the id...

The Top 10 blogs on our top 20 list are written by people well known to CRM professionals. There's a reason for that: In order to understand and appreciate the discipline of CRM, you must be a person who values other people, and part of valuing people is being able to communicate with them. As a res...

Decision makers in any sales organization know that forecasting correctly is both art and science. To predict the unforeseen successfully, you must use every piece of logic and reasoning available to help you make your predictions reality. When developing a strategic forecasting approach, your busin...