SMB

Cybersecurity has been becoming a larger and larger concern for organizations. Nowadays, most organizations -- regardless of size, industry, location, or profit vs. nonprofit status -- find themselves directly or indirectly impacted by cybersecurity. Even though the topic itself is increasing in im...

Startups have been creating employee hell in Silicon Valley. That was on my mind as I read the book Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. I think this book should be required reading for anybody who thinks working for a startup in Silicon Valley would be fun. Unless yo...

The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines...

"Sales engagement" is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple c...

We made it. The holiday shopping season is here once again! This is a great opportunity for you as an e-commerce retailer. If you're like many other merchants out there, the run-up to Christmas is one of the most profitable, and busiest, times of the year. You may need some extra help to handle the ...

Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commer...

From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retai...

There could be as much as a 22 percent increase in holiday sales this season, based on industry analyst predictions. The 2018 U.S. retail e-commerce season will reach $123.4 billion, up from $106.14 billion in 2017, according to Statista's estimates. If you are a small business retailer, these numb...

For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business' cha...