Business

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The financial industry has historically been conservative when it comes to software development, especially when it comes to picking open-source applications over proprietary code. That caution is softening as more financial companies are now embracing open source.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as powerful and manifold as AI, and we shouldn't expect instant change. That's why I'm sticking my neck out to say that understanding AI might just be the work of a generation.

AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website. The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more.

If training AIs on large datasets infringes copyrights, might not our own learning processes that are based on observing and imitating others also be liable to legal action?

Examining the transition from the CRM-dominated tech landscape to a future shaped by AI, let's navigate the challenges, security concerns, and opportunities that lie ahead.