SMB

Amazon recently confirmed that it is facing fulfillment center capacity limitations. This is one reason why its Direct Fulfillment program that allows vendors to ship directly from their warehouses to their customers, is going to become increasingly prevalent. Amazon sellers should prepare to adopt ...

Software piracy involves much more than businesses and consumers using illegal copies of computer programs. What lurks within the pirated copies is often rogue code -- malware -- that can be just as deadly to computers and users' finances. Software companies are reporting that piracy has increased 2...

Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process -- and the impact of bo...

The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to c...

Curbside service is one of the more popular strategies that businesses and consumers now use to navigate the 'new normal'. Ideally, it's a contactless, convenient experience for all involved. For curbside pickup to be successful, however, it needs to be as quick and easy as possible for consumers --...

Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings.

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- ...

U.S. government agencies will remain active in the information technology market, despite the impact of COVID-19 on agency operations. In fact, there is evidence that the occurrence of the virus has spurred agencies to improve IT resources. For example, the General Services Administration in early J...