Best of ECT News

The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool. However, CRMs aren't a holy grail. Data management is one thing. Using data ...

The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant the regular caregiver for an elderly client couldn't make her shift that day, so a replacement caregiver was needed ASAP. Homewatch CareGivers of San Juan Capistrano had to quickly send a subs...

There are times when looking at something narrowly can be more effective than taking a wider and more comprehensive view. Consider the experience of looking at organisms in a microscope or watching a bird through binoculars. Distractions are minimized, allowing optimal evaluation and analysis. In se...

The expanding world of Internet commerce likely will generate a corresponding expansion of data breaches, with the result that e-commerce businesses increasingly will become the targets of consumer class action lawsuits. Breach litigation has become more prevalent as a result of a perceptible legal ...

We've all been there: scrolling through a seemingly never-ending carousel of shows and movies available on Netflix, trying to find the one thing we might want to sit down and enjoy. Except we often end up spending more time looking for something to kick back and view than actually watching the thing...

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

The autonomous car has thrown the automotive industry -- an industry that is notoriously slow to change -- into the forefront of technology. The autonomous car has become a technology catalyst because it requires innovation in many areas, ranging from processor and sensor technology to AI. As with a...

Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to examine leads, sift through data, and help deliver answers that allow salespeople to close more and bigger deals. However, the excitement over using AI to organize cus...

Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...