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The idea of using incentives to drive business behaviors is not a new one. It happens in all areas of business, but it's most obvious in sales, where compensation is tied to performance. This is the most basic type of incentive, and it's used to get people who sell for a living to sell. However, oth...
HTC is stepping so far out of the box with the RE Camera, it's almost as if there was never a box to begin with. Instead of making us stare through a viewfinder, this minimalist device almost demands a return to older forms of photography, while still taking advantage of modern technology. It looks ...
I am a nerd with a goofy hobby -- I build plastic model airplanes. However, that hobby affords me a view of customer relationship issues in an interesting and intimate way. Most of the time, the vendors in this space get things right, realizing theirs is a niche industry and their customers really a...
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally c...
While the cellphone nearly killed the wristwatch, the Apple Watch gizmo actually will revive it. In fact, I think the attention that the Apple Watch will bring to our wrists will spark sales of traditional watches. Why? I believe there is a latent desire to have a wristwatch -- to have the convenien...
The Internet of Things is expected to be a $7 trillion market in six years. However, many small to medium-sized IT firms that do not have the capital to acquire the Nests of the world are left to wonder how they can benefit from this lucrative trend. SMBs with little or no IT in-house support can mo...
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million a...
I go to a lot of conferences. Usually they're a combination of customer user group meetings and analyst days, and we all hear more or less detail about product futures, new functions and features, and policy rollouts. If you know how to look at these events, you can see a certain scene repeated: A c...
The Internet of Things has been receiving quite a bit of attention. Definitions vary, but at its core the concept is a simple one: Extend computing and data-processing capability to the physical world around us. The earliest manifestations of this are starting to be seen already in the growth of sma...