Social Media Marketing

Despite Groupon's recent high-profile missteps, enthusiasm over the daily deal site's anticipated initial public offering doesn't seem to be dissipating. That's unfortunate, at least in my opinion -- and my thoughts have nothing to do with Groupon running what were widely perceived as culturally in...

Anyone in the technology industry not captivated by recent events in North Africa and the Middle East needs to consider a change in career. First in Tunisia and then in Egypt, Internet-connected mobile devices and social networking sites were reportedly leveraged by protesters to effectively exchang...

The emergence of the social customer is forcing businesses to think differently about how they reach the people to whom they sell, and much has been written about ways for businesses to cope with this. However, as is all too common in CRM discussions, the customer is often forgotten as we default to...

Consumers are spending more time and money online today than ever before. They start and end their day checking email and popping onto social gaming and shopping sites. This often comes at the expense of other entertainment options like traditional television, film or even spending an evening out....