Social Media Marketing

With more than 600 million members and counting, Facebook is the world's largest social networking community. Lately, however, a lot of people have concluded that this community is too large for their tastes. That has created an opportunity for a number of startups that are promising users a much mo...

Looks like Facebook wanted to mount a dirty tricks campaign against Google, but so far all the mud is clinging to the social network and its PR goons. Burson-Marsteller was hired to run a negative campaign against Google's Social Circle, aka Social Search, according to reports. Facebook confirmed it...

ListenLogic is moving into the social CRM sphere after building expertise with its two related offerings: a reputation management application that helps corporations identify threats before they reach crisis proportions, and a social market research and listening product. "These were the jumping-off...

Online video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making ...

Gartner's Business Intelligence Summit 2011 kicked off on Monday in Los Angeles. It is the sister conference to one held in the beginning of the year in London. While the keynote speakers and participating companies vary, the general themes running through both conferences are the same. One is that ...

CoTweet, a social media management application that ExactTarget developed when it realized that email marketing recipients often continue a conversation about a brand in social marketing venues, now has stronger integration for CRM legacy systems. The company recently unveiled new extensions that al...

Gabe Zichermann may have coined the term "funware" to describe applications with game-like mechanics and game-like behavior that really aren't traditional video games, but his neologism just may be expanding to encompass much more than initially intended -- the extraordinary paroxysm of technologica...

Social networking technology has found a solid niche in the business world. Facebook and Twitter are proving to be powerful -- and cost-effective -- tools for connecting with customers and promoting products and services. Major corporations like Pepsi and Procter & Gamble have been so happy with...

Has there ever been an easier time to reach an international customer base? And has there ever been a more complex time to optimize for global reach? Certainly, the Web and social media platforms make it easier for brands to reach prospects in virtually every plugged-in region of the world. However,...

The Lithium Social Customer Suite is designed to help companies identify and manage a group of dedicated customers using social media channels. Referring to these types of social customers as "superfans," Lithium helps companies turn them into advocates for their products and services. With the adve...