Social Media Marketing

Social media websites including Instagram, Pinterest and Tumblr have all adopted the "clickable hashtag" widely popularized by Twitter, and on Wednesday Facebook joined the proverbial club. "To date, there has not been a simple way to see the larger view of what's happening or what people are talkin...

Facebook will simplify its advertising structure in an effort to make it easier for marketers to determine which products will help them best reach consumers, the company announced this week. Advertisers currently face a choice of 27 different formats on the social network, but the streamlining effo...

Twitter's Vine sprouted on Android devices Monday, allowing users to post 6-second videos in their tweets. Earlier this year, Twitter launched its Vine app for Apple's iOS, but until now, Android users have been left out of the fun. Now they can get into the thick of it as well. "Android owners: Wel...

Facebook may have a budding problem on its hands with its teenagers, suggests a report released Tuesday by Pew Research Center. Teens expressed waning enthusiasm for Facebook in focus groups, according to Pew, saying they disliked the growing number of adults on the site, were annoyed by "inane" sta...

Pinterest on Monday announced new features and relationships with brands that will bring more functionality to its pins. The features, according to the social bookmarking company, will make the pins more "useful." Pinterest introduced its new features in a Monday blog post. Pins now show more inform...

The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? ...

Salesforce.com expanded its advertising initiatives this week with the launch of Social.com, a platform designed to help brands tie ad campaigns to what's trending on social networks. The new platform bundles Salesforce.com features that resulted from the company's acquisitions of Buddy Media, a pro...

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...

Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad ...

Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.