Social Media Marketing

Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tw...

Facebook last week launched a beta of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date. Facebook also has launched a pilot to make it easier to share videos from mobile devices. Some i...

Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balanced and...

Hootsuite on Tuesday announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint and Microsoft Yammer. The collaboration will let enterprises use social content in meaningful ways for social marketing, social selling, social customer support, and internal collaboration, noted Kevin Z...

Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sel...

Twitter announced two tools, "Publish" and "Curator," a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem.

It passes through the channels of federal laws, spills across state lines and even bleeds into the protected realm of college sports. The multibillion-dollar industry that is fantasy sports has stood up to legal challenges so far, but the surging sector still battles problems with perception and fac...

Facebook on Tuesday revealed it's experimenting with making video clips easier for users to find in its mobile and desktop applications. In coming days, a limited number of users will see the additions, which include a video button at the bottom of its iPhone app and in the Favorites menu of its web...