Social Media

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive.

Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? While man...

Social is nearing the end of its "hypecycle." During that early phase, an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is a perfect fit fo...

CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care ...

IBM just showcased Project Debater, and it just won against a top human debater using actual facts. We need the production version of this tool yesterday. Fake news is getting worse. We have always had issues with politicians and con artists trying to convince us down is up and to get us to do thing...

Facebook has announced new tactics to reduce the spread of fake news. Its efforts will include combining technology with human reviewers to identify and remove fake accounts, partnering with fact-checkers, and promoting news literacy.

The most popular show on ABC was canceled last week because the star of the show, Roseanne Barr -- known for saying and writing stuff that would get most of us fired -- did exactly what she was known for doing and got fired. ABC now looks like it is run by idiots because, really, who didn't see this...

Ninety-five percent of teens have access to a smartphone, and 45 percent of teens are almost constantly online -- but younger Internet users do not connect on Facebook as much as their older peers do, suggests a new Pew Research Center study. Although Facebook dominated social media across all age ...