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A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...
A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...
A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...
If you are a regular visitor to the multi-faith Web site Beliefnet, or if you subscribe to its e-mails, you may have noticed the site is becoming a little more playful. Something new -- a quiz or prayer tool or connection to a social networking site -- is introduced every month. However, the word CT...
An American's first impressions of India often include images of alternate approaches to trash management, intermittent electrical power supplies and issues of environmental sustainability. In this interview with Trudy Heller, those approaches are seen from the perspective of Heller's work designing...
An American's first impressions of India often include images of alternate approaches to trash management, intermittent electrical power supplies and issues of environmental sustainability. In this interview with Trudy Heller, those approaches are seen from the perspective of Heller's work designing...
An American's first impressions of India often include images of alternate approaches to trash management, intermittent electrical power supplies and issues of environmental sustainability. In this interview with Trudy Heller, those approaches are seen from the perspective of Heller's work designing...
Just three and a half years after Christina Lampe-Onnerud founded Boston-Power to bring new battery technology to devices large and small, her company forged a deal with PC maker HP, which will be the first computer maker to offer laptops with the new Sonata battery. The Sonata can be charged and re...
For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Ro...
This summer, Bob Lyons was tapped to lead Avaya's contact center division. The new general manager and vice president of customer service applications -- a relatively new position at Avaya -- joined the company at a crucial time. It was in the midst of reorganizing its operations around three busin...