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As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.
Shopping on social media platforms is growing at a torrid pace -- three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers.
Not everyone who knows how to code software gets rich quickly, if at all. But extra money can be generated from software coding as passive income from side projects or independent distribution of mobile apps and more.
Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...
Product returns are an unavoidable part of running an e-commerce business. They can't be eliminated, so offering the option to return items can be a vital part of a business's strategy. As the adage goes: "If you have too few returns, you're not selling enough." Still, most e-commerce businesses wou...
The new scalable CRM bundle helps startups personalize marketing to generate pipelines, deliver omnichannel service, and grow faster at a price point that is easy to deploy and manage.
Concerns over supply chain snags, delivery delays and a yearning for a return to normal are influencing consumer shopping habits this holiday season. "The biggest change this year is that shopping has started earlier than in the past," observed Dave Sekera, chief U.S. market strategist with Mornings...
Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands.
Cash flow concerns and fraud are going to be a menace to both retailers and consumers this holiday shopping season. One of the biggest shopping headaches this year will be a much earlier start to the chargeback cycles. Jeff Wixted, vice president of marketing and client solutions at Accertify, discu...