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The Digital Millennium Copyright Act -- enacted in the waning days of the 20th century -- contains provisions designed to make it evolve over time. The idea was that as technology fostered new ways of creating and distributing copyrighted material such as music, movies and software programs, the law...
"Sustainability" has been the key issue capturing my attention this year, so it makes sense to tease apart just what that term means for CRM. To me, sustainability is about business processes that are repeatable and, more to the point, processes that both sides readily engage in. However, in addit...
It had to happen sooner or later; the only question in my mind is why it has taken so long. It appears that the backlash against social media is beginning. All I can say is, yippee! With trends like social media -- or almost any trend -- we tend to over-imbue the idea or offering with our own expe...
Business software has long been described as "front office" and "back office," which essentially mirrors the arrangement of real-world processes within most businesses. That arrangement made sense in the past -- what went on within the business was usually shielded from the customer. That dichotomy ...
Empty office space litters skylines, freeways and office parks. Once-busy hives of cubicles have become empty steel and concrete caverns. Their previous occupants met with a variety of fates: Some were victims of a deep recession; others were washed away by tsunamis of cheap labor in foreign lands; ...
With the rise of connected devices, mobile app developers are now center stage -- but juggling all the operating systems and form factors is an increasingly difficult act to perform. The challenge is to deliver a crowd-pleasing moneymaker without tearing the tent down. "The fragmentation of the app ...
By this point, most businesses understand that they exist in a new reality -- the reality that allows customers to communicate with them and with each other in new, faster and in a more pervasive way. Some businesses are actually doing something about it, too -- hence, the emergence of social CRM, s...
If you're low on cash it doesn't mean you can't get what you want or need. "You can barter literally anything," said Karen Hoffman, who along with former business journalist Shera Dalin authored the new book The Art of Barter: How to Trade for Almost Anything. The book outlines how individuals and b...
Over the years, Salesforce.com has gradually transformed itself from being a CRM company to a cloud services provider. Along the way, it partnered with leading-edge Web 2.0 companies such as Google and Facebook, and most recently, it teamed up with virtualization giant VMware to offer VMforce, a new...
Climate change, peak oil, and precarious food systems seem finally to have entered the realm of relatively mainstream discourse. Corporate employees now routinely discuss their gardening plans and dreams of a hobby farm over lunch. Photographs of whole foods guru Michael Pollan grace the covers of p...