Best of ECT News

BEST OF ECT NEWS

YouTube’s March to Maturity as a Medium

Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world ...

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Blending High, Low-Tech to Deal With Disasters

The fires raging across western U.S. states this summer, at times plowing through residences and other structures, might have gotten you thinking: "What if?" That is, what if one of my buildings were destroyed in the 44-square mile California Pondorosa fire in August, which leveled more than 80 stru...

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Is Mobile CRM a Cost Center or Profit Maker?

Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Ha...

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How to Bring Joy to Online Shoppers

The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $2...

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Earth Replies to Space Signal After 35-Year Delay

Just after 11 p.m. on Aug. 15, 1977, while pointing toward the constellation Sagittarius, Ohio State University's Big Ear radio telescope picked up a mysterious transmission that would very soon make history. For 72 seconds, the Big Ear was able to listen to that signal, which has since come to be k...

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Applying Last Year’s Lessons for Holiday Sales

OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of...

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The End of the Social Era

I was so looking forward to getting the Facebook IPO out of the way, and then splat, like a ripe tomato in the kisser, we have to learn that the underwriters might not have shared some pre-IPO information transparently. Enough already! Bankers appear to be tone deaf to the fallout from their gross...

If you mention a certain brand of lower-priced, assemble-it-yourself furniture of Scandinavian heritage, you stand a pretty good chance of getting a response that dwells at some length on how hard it is to put it together. I've never felt that way -- in reality, I actually like putting stuff toge...

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Hey Microsoft, When Do We Get a Holodeck?

Microsoft apparently is looking to make so-called virtual reality an actual reality with what it calls an "immersive display experience," based on a patent application published last week. The patent application, filed with the U.S. Patent and Trademark Office in 2011, would allow a standard video...

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Tweeting CRM: Short and Sweet

Most businesses recognize the need to be on Twitter to post about their latest products, services and recommendations. In addition to such marketing uses, however, it can also be used to manage customer relations. "Today, customers are relying on Twitter as an alternative to email and phone as a way...

Are AI data center buildouts happening too fast?
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