Best of ECT News

I'm into fixing problems -- in fact, for much of my life I've been employed as someone who is brought in to fix a difficult problem. I don't see much point in just complaining -- either try to fix it, ignore it, or move someplace where it doesn't affect you. The current problem is that the U.S. appe...

Building a customer relationship -- the kind that lasts a long time -- is a not an easy thing. There are lots of occasions where things can go awry, touch points where signals can get crossed and communications that can unwittingly turn a customer off. In a lot of cases, the proverbial "customer lif...

If you're perusing Staples' website anytime soon looking for boring old printer cartridges or what have you, you may be surprised to see a listing for 3D Printers. A 3D printer, for the uninitiated, is a device that's capable of producing a three-dimensional object from a digital design. It employs ...

As mobile marketing evolves, so do its risks. The Federal Trade Commission last month released its updated "Dot Com" guidelines. An update long in coming -- the first since the report was released in 2000 -- the guidelines take special note of mobile. In short, they state that the same rules that ap...

When Richard Rygg, the cofounder of HipGeo, sailed with his family last year through the islands of French Polynesia, he used his company's app to document the experience. The result is a multimedia blog complete with a GPS track of his adventure, and a collection of dozens of geo-tagged photos of s...

Browse any mobile app store and you'll find a number of apps relating to monitoring activity and tracking fitness while you work out and train. Shelf space is increasingly dedicated to fitness-related gadgets including activity monitors and other workout gear. Now there are massively multiplayer-sty...

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon ...

We have this idea of modern computing that is closely tied to social media, and rightly so. Social media is a kind of glue that ties us together in new and bigger configurations than our own human capabilities. However, it is also the unspoken issue in the Yahoo brouhaha about working from home -- t...

When Dr. Martens customers from around the world search for its site, it's possible they'll end up on one designed specifically for their country. "They have specific sites for specific countries," explained Gil Levy, managing partner with ECommerce Partners. "That's the best thing to do. All the c...

Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our com...