Well, Memorial Day has come and gone in the U.S., and that means summer is upon us once again, if just unofficially. What is summer for, besides sunburns, mosquitoes and sweating? That's right, it's time for tinkering in the great, air-conditioned indoors! It wasn't too surprising, then, to see Linu...
Google has developed a new JavaScript snippet for AdSense aimed at high-end mobile phones, giving advertisers yet another option for using its mobile platform. The new feature allows publishers to run larger-scale text and image ads on smartphones. As more people use these devices, more advertisers ...
The proliferation of smartphones, alongside the growth in number of subscribers of 3G network data plans, is having a ripple effect on multiple markets, from mobile apps to hardware enhancements. As media becomes increasingly fragmented, advertisers are focused on multiplatform media strategies in o...
The mobile Internet is fast becoming mainstream. One reason is clearly the growing prevalence of high-end handsets that are less telephones than they are entertainment centers, fashion statements, and content-consumption vehicles. And every bit as important as the devices are the all-you-can-eat dat...
For advertisers, the mobile Web is full of possibilities -- and problems. U.S. adoption of the mobile Web lags behind European and Asian countries. Closed systems have hindered application development, as has the field's wide array of competing standards, platforms and browsers. Small screens necess...
Hoping to ride the rising mobile Web wave, Fox Interactive Media is offering free mobile access to MySpace and several other sites. The free mobile Web versions of the sites will be supported by advertising instead of user subscription fees. However, the fee-based versions of the sites will remain a...
With more than 4 billion cell phones in use worldwide, it's no wonder that "mobile" is all the rage. A recent segment of "American Idol" received nearly 80 million text message votes. The 2008 U.S. presidential candidates are incorporating mobile communications elements into their campaigns. Social ...
In five years, the number of mobile phone subscribers is expected to increase by almost two billion -- at that point, the way people purchase goods and services could be forever changed. For now, text-messaging, or short message service, is chiefly used for communication, but businesses hip to m-com...
Originally established as part of a series of the global system for mobile communications standards in 1985, short message service, or SMS, has come to play a pivotal role not only in the evolution of personal mobile communications but in the development of m-commerce as well. In 2006, SMS -- aka "t...
As the evolution of integrated, multimedia wired and wireless networks and services continues apace, be prepared for the rise of mobile marketing -- or m-marketing -- in the United States as telcos open up their platforms to third-party content providers. More companies are developing mobile adverti...
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