Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...
Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140...
After nearly two years of research, testing and developers-only access, Google announced Wednesday that consumers would finally be next to view the world through Glass, the company's augmented-reality glasses project. Those users can participate, however, only if they are the winners of a social med...
Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base. The preview attracte...
A study on Chinese hacking practices issued by U.S. security firm Mandiant sent shock waves Wednesday through the technology and business worlds. A large number of cyberattacks on American corporations, organizations and government agencies are coming from a building near Shanghai that houses, as on...
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to rep...
Surprisingly, many customer service organizations have yet to put their toes in the water when it comes to social media engagement. In fact, fewer than half of them actively respond to consumer complaints via Twitter and other social media channels. For companies that do actively engage in social me...
Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our com...
In case investors have any doubts that Yahoo sees its future in mobile, events of the past few days should dispel them once and for all. News surfaced Tuesday that Yahoo has acquired Alike, a mobile app that guides users to find nearby venues and places to visit. The acquisition was announced on Ali...
The Dictionary.com extension is distinct from Dictionary.com's app for Chrome which merely opens a Web page. The extension lets you double-click on any word, on any Web page, to see the definition in a pop-up box -- or you can enter the word in a search box. Both are fast ways to look up words, and...
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