Thanks to the increased processing power of today's microprocessors and significantly improved data access and storage technology, it has become easier than ever to apply some rather sophisticated statistical analyses to better understand both business processes and customer behavior. However, the r...
Trying to get your hands around organizational change is a difficult challenge for most companies, but it is even more daunting when you are trying to identify the needs of employees that support multiple product lines and span numerous geographic locations. Today, Web-based surveys continue to tak...
IBM Research will turn over its data search technology to the open-source community, the company said yesterday. The Unstructured Information Management Architecture searches store data not through keywords, but by analyzing the data within documents to see if they fit the concepts and facts the use...
IBM Research will turn over its data search technology to the open source community, the company said today. The Unstructured Information Management Architecture searches store data not through keywords, but by analyzing the data within documents to see if they fit the concepts and facts the user is...
The torrent of facts, data, figures and insights that blogs deliver daily are random and chaotic, yet immensely valuable in the right context. For companies committed to getting to the truth of where they stand with their prospects, customers, suppliers and many other stakeholders, blogs are becomi...
The theory goes that each side of the brain controls a distinct mode of thinking: holistic and synthesizing on the right and logical and sequential on the left. Many people believe that they lean to one side or the other in their approach to learning and doing. Now help is on the way for right-brain...
The consumer backlash against unsolicited telemarketing and e-mails coupled with ever-increasing competition for customer attention have forced companies to take a new look at their inbound call centers. Long considered a profit drain and necessary evil, inbound call centers are now seen as a critic...
In the early days of the dot-com boom, companies tracked "hits" and "eyeballs" and measured "stickiness" on their hastily created Web sites. As Web sites matured into viable business channels, however, these simple Web metrics proved to be of little value. Just as the customer data generated through...
CRM software revenues are expected to reach $30 billion in the next several years, according to research firm Cahners In-Stat. Even so, CRM implementation projects are often cited for high failure rates. To avoid losing customers, these projects need to succeed in more dimensions than just company m...
SPSS has introduced a new product, PredictiveCallCenter, that it says can transform inbound call hubs from cost centers to profit centers. The application integrates with call-center CRM and call management systems to determine on-the-fly the best way to market to inbound callers, noting whether the...
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