After years of relying mainly on its own Web site as an online sales vehicle for its airfares, discount carrier JetBlue changed course Monday, striking deals to allow third-party travel sites sell tickets for its flights. JetBlue announced distribution deals with Travelocity, Orbitz, Expedia and Pri...
Given the many tools that comprise Web 2.0, many business to customer companies are experimenting with each, aiming to synchronize content through a content management system. Based on projects underway at several large consumer goods product manufacturers, this is working out very well, and is in f...
The best performing companies when it comes to customer-facing strategies actively attack the seven deadly sins of CRM with a vengeance. These observations come from their quantified success, and for certain publicly held companies, a rise in their Price/Earnings Ratio, stock price and valuation. ...
Companies allocate significant resources to customer satisfaction measurement and improvement. Wayne Hoyer, chairman of the marketing department at University of Texas-Austin's McCombs School of Business, says satisfaction with product or service quality has a strong and positive impact on customers...
The Institute of Internal Auditors Research Foundation has issued a report providing strong guidance on how to assess exposure for personal technology, with a heavy focus on personal computers. The report is titled "PC Management Best Practices: A Study of the Total Cost of Ownership, Risk, Security...
Online shoppers' thoughts are turning to spring and summer vacation plans, and they are using the Web to turn those thoughts into reality. According to Internet measurement firm Nielsen//NetRatings, traffic to travel Web sites grew 12 percent to 51.2 million visitors in March, up from 45.9 millio...
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