NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPri...
The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in cloud-based engagement have very different perspectives on what is and is not included as part of a consumer's personal cloud. "The cloud" broadly refers to the content, services, ...
For enterprises, the collision of the mobile revolution with the cloud revolution represents a security train wreck. Tablets and smartphones are quickly becoming the productivity tool of choice for executives, sales professionals and remote workers. However, BYOD -- Bring Your Own Device -- is makin...
CRM applications tend to embody a range of features, depending on the maker and the audience. Some applications are stripped-down products sporting a handful of features -- and only those features -- deemed necessary to the user. Other products have become de facto mini-ERP systems with their integr...
Salesforce.com rolled out an integration between Sales Cloud and Work.com this week. The integration is currently available in pilot and will be made generally available to all Salesforce.com customers in the first half of 2013. To understand the value-add the integration offers, one first has to b...
Enterprise CRM of the future is all about social and mobile. In fact, Blackbaud, which specializes in providing CRM products and services to the nonprofit sector, even has an acronym for it: SOMO. "We're looking at how we can extend our technology into social and mobile spheres," said Tiffany Crumpt...
In the beginning, there was Apple's iPad. For a long time, "tablet" meant the iPad and nothing but the iPad. Then competitors began to make an appearance in the tablet market. For CRM vendors, that state of affairs made developing mobile products and strategies much easier. Now, there are several ta...
Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation applicatio...
You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd like to argue that the idea is more than hype and is, in fact, ...
Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has mul...
Yes - I'm more likely to buy with flexible payment options.
Sometimes - It depends on the item and terms.
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