Salesforce.com's Dreamforce event is now 10 years old, and it's reached the stage where it draws a true sample of the Salesforce ecosystem. Of course, there are plenty of Salesforce personnel and vendors whose products work with Salesforce, but there is an increasing number of real customers. For me...
Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site...
CRM is a complex thing. It involves understanding your customers and your own business -- two difficult things to fully grasp under any circumstances -- and then using technology to convert that understanding into a positive impact on your business. Customers, and to a lesser extent your business, a...
Some think of it as just an offshoot of CRM. Others view PRM, or partner relationship management, as interchangeable with sales force automation. The reality is PRM is coming of age in its own right, as manufacturers and technology companies struggle to manage their highly complex -- and constantly ...
Five years ago, megadeals were all the rage in the business process outsourcing (BPO) world. Global players such as IBM, Accenture, ACS and CSC were racking up billion-dollar multiyear contracts, mainly for accounting, human resource and procurement functions. Now that's changing. "What we can say i...
Partner/agent management has a moderate to severe impact on organizational effectiveness, according to 63 percent of the companies that participated in a recent Aberdeen Group study, "Channel Sales: Renaissance in Partner Management." The research explored the challenges, strategies and tactics from...
Salesforce.com has rolled out a service for its customers that allows them to share data, sources and leads in a social network. The service, which the company is not making available commercially, is a cross between a partner relationship management portal -- which Salesforce.com offers commerciall...
Channel partner opportunity management firm BlueRoads announced on Sept. 17 a new lead referral module designed to help vendors gain strategic insight into the management of better sales channel yield. The new software module captures new referrals from a vendor's extended partner community and harn...
NetSuite has married two of its applications to provide additional features for clients that use its product to collaborate with partners. PRM+ integrates the company's partner relationship management, order management and commission management apps, incorporating enhanced functionality. It allows c...
A wireless expert I met on a flight to Atlanta a couple of weeks ago told me that more than 58 percent of people don't even know the brand of cell phone they use, and it made me wonder what else we don't know about wireless. More important, is that a good or a bad thing? I usually loath splitting ...
Expect an unprecedented tsunami of excitement.
Look for a bigger surge of enthusiasm compared to recent Apple events.
Anticipate the typical level of interest sparked by a wave of Apple news.
With only a mild ripple of interest.
WWDC, yawn.
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