The new scalable CRM bundle helps startups personalize marketing to generate pipelines, deliver omnichannel service, and grow faster at a price point that is easy to deploy and manage...
Intuit on Monday announced an agreement to acquire Mailchimp, a global customer engagement and marketing platform for small and mid-market businesses, for $12 billion in cash and stock advances. The purchase could be the linchpin that thrusts the mostly financial software company into solving more f...
A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company m...
Phone and email, traditionally the most common ways of contacting customer service, are being used less and less by consumers as digital channels rise in popularity.
Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce ...
If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't...
In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plan with a strategic mindset. Marketing automation not only provides important opportunities for interaction with the customer, but also saves time.
The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020, according to the World Economic Forum. That is 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -...
It's easy to take things you see every day for granted. We take the sun rising and setting for granted, for instance, and that's a good thing, because it helps us organize our lives. However, in business taking things for granted is a hazard. Change is everything these days, and that means the conce...
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...
Very - I look forward to the widespread adoption of AI search.
Moderately - AI search is promising, and I'm cautiously optimistic.
Unsure, but I am keeping an open mind.
Not at All - I do not trust AI-powered search results.
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