Last year, the average click fraud rate of pay-per-click advertisements appearing on search engine content networks rose to 19.2 percent for the last quarter of 2006, the highest yet, according to Tom Cuthbert, CEO of Click Forensics. Click fraud occurs when online advertisers pay search engine comp...
Click fraud is a growing problem for online advertisers who rely on paid search services. Marketing experts are urging e-commerce vendors have to take proactive steps to combat it. Online advertisers pay the search engine company hosting their ad a set amount of money each time a computer user click...
Unsolicited e-mail is an old Internet nemesis, but spammers have come up with a new twist, and it's causing corporate and individual users alike e-heartburn. It's called "image spam," and it's waiting in an in-box near you. Image spam contains little ordinary text to analyze. Instead, it uses the .g
IronPort Systems has launched a new anti-spam system for its e-mail security appliances that employs reputation assessment technology to filter unwanted messages. The company announced this latest enhancement to its SenderBase technology on Monday. The new technology measures the behavior and traffi...
Identity theft from phishing and pharming attacks is one of the biggest problems computer users face. It can take ID theft victims four or five years to repair the damage, according to financial consultants. "The most prevalent ID theft threat is the phishing attack, and it is getting worse. Attacks...
Spam-fighting strategies used by ISPs and consumers might be turning the tide against unwanted e-mail. However, innovative phishing scams continue to target both corporate users and consumers. Users of file-sharing networks are particularly vulnerable to attacks, a new industry analysis warns. Accor...
A new generation of anti-spam artillery is helping Internet Service Providers fight more successful battles in the war against spammers. IronPort Systems is arming some of the largest ISPs with a new type of Reputation Filter powered by the SenderBase E-mail Traffic Monitoring Network. This filterin...
Antivirus software is a required component for safe computing. Security experts warn that an unprotected computer straight out of the box and connected to the Internet will catch multiple virus infections in its first twenty minutes online. Antivirus software programs, however, are only reliable if ...
The Internet industry has been waging a quiet battle for bragging rights to being king of the e-mail security mountain in recent months. Proponents of a new e-mail security standard dubbed Sender ID might soon claim that title. More than 80 members of the E-mail Service Provider Coalition (ESPC) gat...
In today's world of merged business and technology applications, e-mail has become as essential as the telephone. But e-mail on the corporate level is also one of the most deadly communication tools. It is through e-mail that most security risks occur, warn security specialists. If the corporate e-m...
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