Google released a respectable earnings report on Thursday, considered in absolute terms. However, the market had been expecting the search engine giant to deliver a stronger performance and promptly punished its stock for the shortfall. Revenue grew 39 percent to $5.37 billion, from $3.87 billion in...
These days, I'm often asked about the health of the technology sector. Granted, some people say the economy of the San Francisco Bay Area doesn't reflect the rest of the country, but indications point to the fact that technology industries appear to be relatively unscathed by the economic downturn.
Yahoo has inked a deal with Publicis Groupe's newly announced VivaKi Nerve Center that will provide clients of the France-based communications company with more targeted and personalized advertising options to maximize global opportunities for mobile ads, the companies announced Wednesday. The new i...
A coalition of 14 privacy and consumer organizations have charged that Google is violating California law by failing to post a prominent link on its home page to its privacy policy. "Google's reluctance to post a link to its privacy policy on its homepage is alarming," wrote the groups in a letter t...
For decades, both manufacturers and retailers have practiced and refined the art of merchandising products. From simple steps like packaging, product shelf placement and signage to sales rep training days and the stopping power of endcap displays, retailers and their vendors have traditionally worke...
Brushing aside concerns about a drop in paid click rates and sliding past estimates, Google posted results Thursday showing not only that it remains king of the online advertising space but that it can continue to grow sales and profits in uncertain economic times. Revenue at the search giant rose 4...
Yahoo has launched a limited test of Google's AdSense search advertising service, a move that Microsoft immediately slammed as anticompetitive and one that came amid a flurry of new developments in the Microsoft-Yahoo saga. The test covers no more than 3 percent of the search queries generated from ...
On Monday, Yahoo previewed Amp, its new online ad management platform. The platform will allow advertisers to precisely target audiences within geographic, demographic and interest-based categories across a network that includes Yahoo's inventory and that of more than 600 U.S. newspapers within the ...
Microsoft announced it will buy advertising management solutions provider Rapt, moving to help smaller online publishers cash in on the growth of online ads just a day after Google launched a service to do the same thing. Rapt provides what it calls "advertising yield management solutions" -- produc...
In an early sign of the expanded presence Google intends to have in the online ad world now that it has closed on DoubleClick, the search giant Thursday launched a Web advertising management tool aimed at smaller publishers. The company formally announced Google Ad Manager after several months in te...
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