Consumer shopping patterns continue to settle into new options after holiday digital and e-gift card sales soared at the close of last year. Convenience was a large part of the changing consumer trend to favor gifts cards, along with the fact that more families are now living distributed lives. Both situations make the e-gift process more attractive to consumers...
Ability to fast-forward, skip commercials
Channels, programming matches my interests
Customer service, support from provider
Flexibility to cancel at my discretion
Has DVR, cloud or box
Overall cost
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