Microsoft will be rolling out eight CRM "accelerators" for its Dynamics CRM product line in the second half of 2008. On the Javista blog, Microsoft's Reuben Krippner gives readers a thorough update on what they will offer customers. On the Microsoft Dynamics CRM Team Blog, he shares information for ...
Landslide has a friend in blogger Chris Bucholtz, who writes, "Here's what Landslide provides in the new release: a single-screen interface that walks its users through the standard tasks that CRM fulfills -- gathering data on customers and leads -- and then beyond that into a set of processes that ...
One best practice forward-looking companies have adopted is being proactive with online conversations that criticize, question -- or hopefully compliment -- a company's products or services. Not enough companies do this, of course, and of those that do, most do it more out of curiosity than anything...
Microsoft held its Worldwide Partner Conference last week, and Sonoma Partners' Mike Snyder summed up the event's highlights. "Once again, Microsoft CRM was a featured product at the conference! Microsoft sells thousands of products, but CRM gets plenty of attention," he wrote. "During the opening k...
Merrill Lynch has predicted that the cloud computing market could reach $160 billion by 2011. By any measure, in any industry, that's a huge number -- it's astronomical for one that can only be described as "nascent." To be sure, the potential for cloud computing is immense. Still, Merrill Lynch may...
The Google-Salesforce.com partnership grows ever more intertwined. The latest development occurred Monday when Salesforce.com released a Google Data client library for the Force.com platform that provides access to the full suite of Google Data APIs using Apex code, allowing developers to integrate ...
E-mail marketing has long been neglected in the larger marketing world. That's understandable -- e-mail marketing campaigns are easy to design and cheap to implement. Still, any tool worth using is worth using to its best advantage. Part of the problem is that e-mail marketers receive little to no f...
As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the r...
The Cluetrain Manifesto, written 10 years ago by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, has won over a sizable number of devotees with a simple premise: As the Internet introduces new levels of communication among consumers -- and between consumers and companies -- those co...
We've all seen the promotions: Brand X donates a portion of its sales to a worthy cause, which can be anything from support for a local school to breast cancer research. It's called "cause-related marketing," and it is rapidly becoming one of the best ways for businesses to embroider their brands, s...
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