This year, companies seeking to invest further -- or for the first time -- in a CRM software system will find not only a wide array of vendors, but also a large selection of computing platforms to support the application. These can range from Software as a Service offerings typified by the standard-...
Finding business value in Software as a Service implementations is a perennial topic of discussion, no matter how established the SaaS business model becomes. In part, that's because it's more a business than a tech issue, and companies tend to focus more on features and functionality during the pro...
Microsoft CRM operations are in full swing, and bloggers are sharing tips and information. Update Rollup 1 for Microsoft Dynamics CRM 4.0 is now available. No, it's not a new release -- but as with anything Microsoft, the cyber-community is talking about implementation do's and don'ts. Microsoft is ...
Oracle introduced a new collaborative platform called "Beehive" at OpenWorld last week. To be sure, it was hardly the only announcement the enterprise software vendor made -- but it did serve as grist for many bloggers. Oracle is basically jumping on a bandwagon in the collaboration space, said Davi...
Oracle OpenWorld wasn't a day old before Twitter-like blog posts began peppering the Internet. Mike Gotta from the Burton Group posted notes encapsulating his essential gleanings from Charles Phillip's keynote. Paul Greenberg was equally terse in his posts, which numbered at least five by the middle...
Gartner's CRM conference is always a big event for the industry. The 2008 gathering, which just wrapped, was no different, with attendees leaving the Gaylord National Resort and Conference Center in Oxon Hill, Md., in a thoughtful mood over the direction CRM is heading. Not surprisingly, there was a...
CRM users have been waiting for a viable mobile CRM market ecosystem to develop for years. To be sure, the industry tantalizes users with news that this or that vendor or offering or solution will herald mainstream application of this technology. For the most part, though, it hasn't happened yet, sa...
Last week, SugarCRM made version 5.1 generally available. With its beta release earlier this year, the open source CRM provider broke new ground, providing innovations in business intelligence and an intriguing mobile app for the BlackBerry and the iPhone. Developers are particularly excited about t...
Some of your employees have a blog -- approved, of course -- as do some of your customers. In addition, your employees have been posting videos from the latest trade show on your Web site, as well as on some of your partner Web sites. Your latest project is the funneling of customer comments from yo...
Do loyal customers translate into steady sales or profits? Intuitively, the answer should be yes -- and indeed, customer loyalty is a significant metric by which companies rate their performance. However, there a few problems with the concept of customer loyalty and a corporate strategy to develop i...
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