The explosive growth of pay-per-click search advertising has created an $8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising. This growth in sear...
Although some people are still trying to enjoy the last of the summer weather, the retail holiday shopping season has begun. With that, inevitably, comes the peak e-mail marketing season. The holiday e-mail season started last year on Sept. 6 with a Christmas reference in a Sam's Club e-mail, accord...
Do you want revolutionary improvements in IT quality and speed-to-solution with dramatic reductions in cost? Consider an organization-wide Web services delivery strategy. Today, businesses demand three key outcomes from IT: delivering faster technology solutions to a growing group of stakeholders; r...
Founded in 1998 in San Antonio, Rackspace started as a managed hosting company for small businesses. Today, it includes Fortune 500 firms in its customer Rolodex, as well. However, just as when it first opened its doors, Rackspace offers no add-on services such as hardware sales or phone company ser...
Wireless networking continues to make inroads in metropolitan and rural areas across the U.S. as the development of 802.1x technologies and associated standards forges ahead. Wireless broadband and VoIP have both gained momentum and are moving inexorably forward. It's now possible to connect to the ...
The adaptation of technologies that were once exclusive to big science and the military for commercial public use has become a characteristic of our times. Notable among them are global positioning systems and geographic information systems, both of which have been growing in adoption as their tec...
As a rule, manufacturers have been blissfully unconcerned with some of the finer points of CRM functionality and processes -- but not because they have been indifferent to their customers' needs. Rather, the low adoption rates of CRM technology in this sector have been more reflective of manufacture...
With the ongoing development of wireless telecommunications and shared application and data resources, the practice of integrating geographic information systems with conventional data analysis and decision support systems is on the rise. This trend is having a profound effect on how products and se...
As a rule, manufacturers have been blissfully unconcerned with some of the finer points of CRM functionality and process. This is not to say they are indifferent to their customers' needs. Rather, the low adoption rates of CRM technology in this sector have been more reflective of manufacturers' bus...
American Greetings bought BlueMountain.com more than five years ago, scooping up one of the pioneers in the online greeting cards field to build out its own e-cards business. At the time, BlueMountain had built a strong following on the Web, using an artsy approach to cards designs and messages that...
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